I specialize in translating technical complexity into clear, compelling storytelling that moves audiences and business metrics. My work includes go-to-market campaigns, executive thought leadership, product launches, brand repositioning, and multi-channel editorial operations. I've built and scaled content teams, managed agencies and freelance networks, and shipped high-stakes campaigns on tight deadlines.

I lead with intention: Every creative decision is grounded in audience insight, performance data, and business objectives. Whether I'm writing, directing, or building the system, the goal is the same—content that converts, retains, and builds authority.

Before moving into strategy and leadership, I spent years as a managing editor, editor in chief, and editorial director, which means I bring operational discipline and editorial craft to everything I do. Outside of work, I paint and run a print-on-demand business.