More about me

I am an enthusiastic content expert specializing in the strategy and execution of content, communications, and marketing on any topic or medium (B2C or B2B). I help companies increase revenue with creative content, brand direction and design, positioning, messaging, strategic development, demand generation, and lead generation.

I am a content generalist, which means I become an expert on every topic and create whatever content is necessary for each job. I love learning about new industries and products.

I am skilled at humanizing technical content to inspire key audiences to take action. I operate like a Swiss Army knife for all topics and types of content, including marketing campaigns, advertising, social media, white papers, videos, case studies, website copy, editorial articles, thought leadership, ghostwriting, etc.

My clients benefit from my experience working with many organizational models—editorial, agency, co-marketing, e-commerce, nonprofit, enterprise, SaaS startup, publicly traded, and venture capital. As a content generalist, it is my responsibility to deliver outstanding work for any specialization. I bring humanity and relevance to both tech content and consumer content. 

I am happy to work as an individual contributor, but I also enjoy building and managing teams. As a hands-on executive, I use emotional intelligence to mentor and manage full-time staff, freelancers, agencies, and vendors. I am a right-brained creative who thrives within the parameters of KPIs, SEO, and ROI. I began my career as a managing editor, so project management is built into my DNA.

I am innately curious, an unapologetic cheerleader, and a devoted practitioner of gratitude. On the weekends, I enjoy photographing and painting flowers and designing products for my e-commerce business.