My work spans a wide range of organizational models, including consumer editorial, B2B marketing, agencies, partner marketing, e-commerce, nonprofits, SMBs, enterprise products, SaaS, Fortune 500 companies, startups, and venture-backed businesses. This breadth allows me to adapt quickly and deliver effective messaging in virtually any environment.

I’m especially drawn to humanizing technical or abstract topics—creating clarity, connection, and momentum. My work includes growth campaigns, advertising, social media, white papers, videos, case studies, website copy, editorial features, executive ghostwriting, and long-form thought leadership.

As a content generalist with a strategic mindset, I take responsibility for delivering exceptional work regardless of specialization. I approach every project with an outsider’s curiosity, grounding creative decisions in KPIs, SEO, and performance insights to ensure content drives real business outcomes.

I’m comfortable operating as both an individual contributor and a hands-on leader. I’ve built and managed teams of full-time staff, freelancers, agencies, and vendors, leading with emotional intelligence and clarity. Having started my career as a managing editor, strong project management and operational rigor are core to how I work.

I’m innately curious, an unapologetic cheerleader for good ideas, and deeply grateful for a career built around communication. Outside of work, I photograph and paint flowers and design products for my print-on-demand e-commerce business.