Resume

  • Strategy

    I develop content strategies that translate complex ideas into clear narratives that drive audience and business growth. I combine editorial judgment, audience insight, and GTM priorities to build systems that scale.

  • Leadership

    I build high-performing teams through clarity, autonomy, and operational rigor. I align creative talent and cross-functional partners around shared goals and create systems that enable ambitious, high-quality work at scale.

  • Brand

    I build brands through positioning, narrative, voice, and messaging systems that hold up under growth. I ensure every expression of the brand—from executive communications to visual identity—reinforces a clear and differentiated point of view.

  • Creative

    I turn complex, technical, or sensitive ideas into compelling stories people understand, trust, and remember. I bring editorial judgment and creative direction across formats and channels while maintaining a distinctive human voice.

Experience

  • Built and scaled a full-funnel content engine spanning thought leadership, SEO/AIO, email nurture, social, guides, paid placements, and PR—supporting patient acquisition, trust, and market expansion

  • Grew LinkedIn following from 1,374 to 12,716+ (+825%) in 12 months

  • Supported 88% YoY growth in consumer inquiries, from 862 to 1,617

  • Supported 149% growth in B2B opportunities in six months, from 49 to 122

  • Defined and operationalized company-wide brand voice and messaging architecture adopted across consumer and B2B communications

  • Built email nurture programs for parents, clinicians, and school partners and led SEO/AIO strategy to strengthen engagement, referral pipelines, and organic visibility

  • Managed cross-functional creative teams (writers, designers, AI consultants), overseeing editorial planning, workflows, and content operations

  • Built scalable PR and launch systems supporting clinic launches and rapid multi-state expansion

  • Partnered with product, clinical, and operations teams on UX content, clinician communications, brand assets, and in-clinic environmental storytelling

BLACKBIRD HEALTH 
Director, Content Marketing (2025 - present)

Own brand voice, editorial strategy, and audience-first storytelling across parents, pediatricians, and school partners in multiple U.S. markets.

  • Create high-impact content across advertising, lead generation, social, case studies, white papers, and thought leadership

  • Translate complex or technical concepts into clear, compelling storytelling for diverse audiences

  • Lead projects from strategy through execution, adapting seamlessly between strategic advisor, team lead, mentor, and hands-on contributor

EM DASH DESIGNS
Creative Consultant, Content (2022 - present)

Build brand narratives and go-to-market content strategies for B2B SaaS, consumer brands, and venture-backed startups.

  • Built brand identity, positioning, voice, and aesthetic from the ground up

  • Designed and optimized the e-commerce experience; produced original artwork, product photography, messaging, and marketing content

  • Oversaw end-to-end creative direction and brand experience

BLOOMIN’ PISSED
Founder and Creative Director (2022 - present)   

Founded and scaled an art-driven e-commerce brand built on bold visual storytelling and distinct brand voice.

  • Led content strategy across events, newsletters, social, and email for a global VC firm and portfolio companies

  • Coached founders and CEOs on media strategy, messaging, and narrative development

  • Partnered with external vendors and collaborators on co-marketing initiatives and high-visibility events

SOSV
Director of Communications (2021-22)  

Led communications and content strategy for a global venture capital firm and its portfolio.

  • Led content strategy and production for the successful launch of Sway: Implement the G.R.I.T. Marketing Method (Inc.)

  • Managed end-to-end editorial development, distribution, and promotional strategy to drive visibility and engagement

CDV LLC
Head of Content + Communications (2020-21) 

  • Developed brand messaging strategies and GTM-aligned content programs

  • Produced lead-generation assets including eBooks, case studies, infographics, and blogs

  • Ghostwrote thought leadership for founders, executives, and product leaders

  • Managed external agencies across PR, design, and web development

AUTODESK
Lead, Content + Communications (2019-20) 

  • Led brand messaging, content strategy, and GTM initiatives

  • Oversaw PR, media relations, and partner communications

  • Built and managed internal teams spanning content, PR, operations, and design

  • Ghostwrote executive and customer thought leadership to strengthen brand authority

WEBGILITY INC.
Director, Content + Communications (2015-19) 

  • Directed PR, editorial, social, marketing, photography, and website operations

  • Secured national and international media coverage focused on conservation and education

  • Built partnerships with media, corporations, influencers, and board members

SAN FRANCISCO ZOO + GARDENS
Director, Content + Communications (2012-15) 

  • Led content strategy and execution for nine consumer content centers across major retail categories

  • Partnered with Walmart.com and global brands to design customer-centric content experiences

  • Developed content calendars and programs that increased engagement and revenue

TRIAD RETAIL MEDIA (Walmart) 
Senior Manager, Content (2011-12) 

  • Editor in Chief, Pregnancy magazine | Mom magazine

  • Editorial Director, Cherry Lane Magazines LLC

  • Managing Editor, Tennis magazine | Mountain Sports & Living magazine | MySportsGuru.com

EDITORIAL EXPERIENCE
Various publications (1991 - 2011) 

  • Hofstra University; Bachelor of Arts: Communications, English, French

  • Board of Directors, Director of Communications; Town & Country Club of San Francisco (2025 - present)

  • Board of Directors, Director at Large, Long-Range Strategic Planning; Town & Country Club of San Francisco (2021 - 2023)

  • Member; Exceptional Women in Publishing (2012 - present)

EDUCATION + AFFILIATIONS  

HubSpot, SquareSpace, WordPress, Adobe Creative Suite, Canva, Google Suite, Google Business, Meta Business Suite, ChatGPT, Claude, Perplexity, Gemini, Grok, SEO & AIO platforms, Rater8, PR Newswire, Asana, Slack

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