Resume

  • Strategy

    Storytelling that advances the brand narrative and scales to match revenue goals. Development of content, communications, and marketing to attract prospects. Editorial planning and calendars. Sales persona creation and sales enablement content.

  • Creative

    Messaging narratives and content strategies that establish valuable differentiation. Project management and design direction that advances corporate goals. Content that brings humanity to technical material. Deep collaboration with design, product, sales, and leaders.

  • Branding

    Brand development, messaging, positioning, and strategy. Style-guide creation and style setting. Rebrands, website redesigns, product naming. Direction of content, photo shoots, video-editing. Project management, brand audit, SWOT analysis.

  • Leadership

    Team management and mentorship with zero turnover. Client and partner management. Project and program management. Vendor, freelance, and agency management. Workflow creation and operational process that enhances creativity and job satisfaction for all.

Experience

EM DASH DESIGNS (2022-present)         
Consultant: Fractional Content Director, Head of Content, Senior Copywriter, Ghostwriter, Project Manager
Senior-level content, communications, public relations, branding, design direction, and marketing. I provide both fractional leadership and individual contributions. Client industries currently include SaaS platforms, hospitality, commercial farming, e-commerce, book publishing, recruiting, health and wellness, and more.


SOSV (VC and its startup development programs HAX, IndieBio, CA/MOX, dlab)                   
Director of Communications and Content
Developed, wrote, produced, managed, and distributed content to align VC brand strategy with early-stage startup program communications and content. Produced firm newsletters, social media, email marketing, and special events. Advised the firm’s 1000+ founding CEOs on pitching media, writing press releases, branding, and marketing. Collaborated with external partners and vendors on events and co-marketing opportunities.
 

CDV LLC (Sway)                        
Head of Content and Communications
Led freelance team to develop, write, produce, manage, and distribute content for the Sway book launch.
 

AUTODESK (ShotGrid Software in Cloud and Media and Entertainment divisions)                                             
Manager, Content and Communications
Developed, wrote, produced, managed, and distributed content to align with M&E SaaS brand, go-to-market strategy, industry trends, market opportunities, sales, and lead gen.

  • Managed external agencies and vendors for public relations, design, and website development.

  • Wrote lead gen content—eBook campaign produced 95% qualified leads.

  • Project managed virtual event—exceeded registration goal: 277%.

  • Ghostwrote ~20 articles for the vice president, general manager, product SMEs, and customers to establish industry thought leadership.

  • Renamed and rebranded product to enable a move from the Autodesk Cloud division to Media & Entertainment.

  • Oversaw customer relations and legal approvals for case studies, speaking opportunities, image and logo use, and testimonials.

  • Developed and executed overarching brand messaging strategy and visual identity.

 
WEBGILITY INC.
Director, Content and Communications
Conceptualized and executed PR, content, and design to align with e-commerce SaaS brand, product, marketing, and partner strategy.

  • Managed press, media, partner, and public relations.

  • Developed, wrote, produced, managed, and distributed content to align with go-to-marketing strategy, industry trends, market opportunities, sales, and lead generation needs.

  • Increased social media reach by 156% via value-added content for the e-commerce seller community, customers, and marketing partners.

  • Authored white papers and guides, case studies, infographics, articles, blogs, and media releases.

  • Ghostwrote thought-leadership articles for c-suite and board of advisors.

  • Strategized and wrote campaigns for nurture, lead gen, sales enablement, and customer success.

 
SAN FRANCISCO ZOO
Director, Content and Communications
Oversaw PR, social media, editorial, marketing, design, photography, all website operations.

  • Increased social media reach (Facebook/Twitter 300%; Instagram 2000%) for $0 via photo asset agreement, editorial programming, and consumer contests.

  • Initiated dozens of national and global news media placements on endangered species, educational programs, and community development.

  • Established strategic relationships with media, corporations, influencers, and the board.

 

TRIAD RETAIL MEDIA (Agency, client: Walmart.com)                                                        
Senior Manager, Content
Developed and curated branded and non-branded content for nine consumer content centers.

  • Liaised with Walmart.com and major national brands to curate best-in-class customer-focused content experiences.

  • Developed content strategies and calendars for each content center—electronics, auto, home, baby, food, pets, beauty, sports, and health—to increase revenue.


EDITORIAL EXPERIENCE                    

  • Editor in Chief, Pregnancy and Mom magazines

  • Editorial Director, Cherry Lane Magazines LLC

  • Managing Editor, MySportsGuru.com

  • Managing Editor, Tennis magazine

  • ​Managing Editor, Mountain Sports & Living magazine

  • Special Projects Managing Editor, General Media Inc.

Education and Affiliations

- Bachelor of Arts (BA) - Communications, English, French; Hofstra University, Hempstead, NY

- Director at Large, Town & Country Club of San Francisco (Long-term Strategic Planning, 2021-23)

- Member, Exceptional Women in Publishing