Content and Brand Leader Driving Clarity, Growth, and Scale

  • Strategy

    I believe strong brands are built on clarity, not volume. I lead content and communications strategies that turn complex ideas into focused narratives—driving growth, alignment, and long-term value. My work connects editorial planning, audience insight, and go-to-market execution into systems that support both brand trust and revenue impact.

  • Creative

    I design content ecosystems, not one-off deliverables. My creative leadership centers on messaging frameworks that scale, creative processes that reduce friction, and collaboration models that respect both craft and timelines. I specialize in translating technical or sensitive subject matter into human, accessible storytelling that earns attention and credibility.

  • Brand

    Brand is not how something looks—it’s how clearly it’s understood. I build and evolve brands through positioning, messaging, unique narratives, and identity systems that hold up under growth. From rebrands and website redesigns to style guides and governance, I ensure consistency without stagnation and flexibility without dilution.

  • Leadership

    I lead with trust, accountability, and empathy. I’ve built high-performing teams with zero turnover by prioritizing clarity, autonomy, and strong operational foundations. I’m known for developing and recognizing talent, aligning cross-functional partners, and creating environments where creative teams can do ambitious work without burnout.

Experience

  • Built and scaled a full-funnel content engine spanning thought leadership, SEO/AIO, email nurture, social, guides, paid placements, and PR—supporting patient acquisition, trust, and market expansion

  • Established Blackbird as a leading voice in pediatric mental health, growing LinkedIn organic following from 1,374 to 10,382+ in 11 months

  • Defined and operationalized company-wide brand voice and messaging architecture adopted across consumer and B2B communications

  • Designed high-performing email nurture programs for parents, clinicians, and school partners, strengthening engagement and referral pipelines

  • Led SEO and AI search optimization strategy to improve organic visibility, content quality, and lead intent

  • Managed cross-functional creative teams (writers, designers, AI consultants), overseeing editorial planning, workflows, and content operations

  • Directed PR and earned media strategy supporting clinic launches and multi-state expansion

  • Partnered with product, clinical, and operations teams on UX copy, clinician bios, brand assets, and in-clinic environmental storytelling

    Tools: HubSpot, SquareSpace, Canva, Google Workspace, ChatGPT, Perplexity, Gemini, Grok, SEO & AIO platforms

BLACKBIRD HEALTH 
Director, Content Marketing (2025 - present)

Own brand voice, editorial strategy, and audience-first storytelling across parents, pediatricians, and school partners in multiple U.S. markets.

  • Create high-impact content across advertising, lead generation, social, case studies, white papers, and thought leadership

  • Translate complex or technical concepts into clear, compelling storytelling for diverse audiences

  • Lead projects from strategy through execution, adapting seamlessly between strategic advisor, team lead, mentor, and hands-on contributor

EM DASH DESIGNS
Creative Consultant, Content (2022 - present)

Develop brand narratives, content strategies, and editorial calendars that drive engagement, credibility, and growth.


BLOOMIN’ PISSED
Founder and Creative Director (2022 - present)   

Founded and scaled an art-driven ecommerce brand built on bold visual storytelling and distinct brand voice.

  • Built brand identity, positioning, voice, and aesthetic from the ground up

  • Designed and optimized the ecommerce experience; produced original artwork, product photography, messaging, and marketing content

  • Oversaw end-to-end creative direction and brand experience, demonstrating entrepreneurial leadership and systems-level thinking

SOSV
Director of Communications (2021-22)  

Led communications and content strategy for a global venture capital firm and its portfolio.

  • Shaped and executed brand-aligned content across events, newsletters, social, and email marketing

  • Coached founders and CEOs on media strategy, messaging, and narrative development

  • Partnered with external vendors and collaborators on co-marketing initiatives and high-visibility events

  • Led content strategy and production for the successful launch of Sway: Implement the G.R.I.T. Marketing Method (Inc.)

  • Managed end-to-end editorial development, distribution, and promotional strategy to drive visibility and engagement

CDV LLC
Head of Content + Communications (2020-21) 

  • Developed brand messaging strategies and GTM-aligned content programs

  • Produced lead-generation assets including eBooks, case studies, infographics, and blogs

  • Ghostwrote thought leadership for founders, executives, and product leaders

  • Managed external agencies across PR, design, and web development

AUTODESK
Manager, Content + Communications (2019-20) 

  • Led brand messaging, content strategy, and GTM initiatives

  • Oversaw PR, media relations, and partner communications

  • Built and managed internal teams spanning content, PR, operations, and design

  • Ghostwrote executive and customer thought leadership to strengthen brand authority

WEBGILITY INC.
Director, Content + Communications (2015-19) 

  • Directed PR, editorial, social, marketing, photography, and website operations

  • Secured national and international media coverage focused on conservation and education

  • Built partnerships with media, corporations, influencers, and board members

SAN FRANCISCO ZOO
Director, Content + Communications (2012-15) 

  • Led content strategy and execution for nine consumer content centers across major retail categories

  • Partnered with Walmart.com and global brands to design customer-centric content experiences

  • Developed content calendars and programs that increased engagement and revenue

TRIAD RETAIL MEDIA (Walmart) 
Sr Manager, Content (2011-12) 

  • Editor in Chief, Pregnancy magazine | Mom magazine

  • Editorial Director, Cherry Lane Magazines LLC

  • Managing Editor, Tennis magazine | Mountain Sports & Living magazine | MySportsGuru.com

EDITORIAL EXPERIENCE
Various publications (1991 - 2011) 

  • Hofstra University, Hempstead, NY; Bachelor of Arts: Communications; Minors: English and French.

  • Board of Directors, Town & Country Club of San Francisco; Communications (2024-2026)

  • Board of Directors, Town & Country Club of San Francisco, Long Range Strategic Planning (2021-2023)

EDUCATION AND AFFILIATIONS  

Portfolio
Case Study
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